Once you’ve decided that you’re ready for an affiliate program, you’ll have to choose whether to run your program in-house or through a third party affiliate network. Each has it’s pros and cons, and the choice that’s right for you will depend on your pre-existing business model: (1) how much affiliate marketing factors into your acquisition strategy, (2) your marketing budget, and (2) the IT resources at your disposal.
Regardless of the choice that’s right for your business, you should ensure that your affiliates will have the resources they need to successfully promote your products. Essentially, the software powering your affiliate program (either network or in-house) should feature a variety of tools to help affiliates save time on administrative and technical tasks, and allow them to focus more on generating referrals.
There are a lot of features that affiliate software can offer to help affiliates do this. And they vary in importance according to the products your affiliates are promoting and the market they’re targeting. But there are six essential tools that your affiliates must have if your affiliate program is going to succeed.
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