Free Traffic Solution: Jan 22, 2010

PR Web on Optimizing for Google News

With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.

Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank in Google News, and touches on two interesting points. First, he relates how PRWeb.com has noticed a 24-48 hour news and blended search results life-cycle, where it’s easier for content to rank for the first few days after it’s been indexed. Second, Jiyan shares how the format of a press release can get it either included or excluded from the Google News search results.

6 Things Affiliates Need from Your Affiliate Software

Once you’ve decided that you’re ready for an affiliate program, you’ll have to choose whether to run your program in-house or through a third party affiliate network. Each has it’s pros and cons, and the choice that’s right for you will depend on your pre-existing business model: (1) how much affiliate marketing factors into your acquisition strategy, (2) your marketing budget, and (2) the IT resources at your disposal.

Regardless of the choice that’s right for your business, you should ensure that your affiliates will have the resources they need to successfully promote your products. Essentially, the software powering your affiliate program (either network or in-house) should feature a variety of tools to help affiliates save time on administrative and technical tasks, and allow them to focus more on generating referrals.

There are a lot of features that affiliate software can offer to help affiliates do this. And they vary in importance according to the products your affiliates are promoting and the market they’re targeting. But there are six essential tools that your affiliates must have if your affiliate program is going to succeed.