First there was Albert Einstein: genius, revolutionizer of the physical world, champion of Zionism, hero of pacifism.
Then there was Albert Einstein™. He is another thing entirely.
Albert Einstein™ is a brand name. It belongs to the Hebrew University of Jerusalem and is administered by The Roger Richman Agency Inc. of Beverly Hills, Calif. The Roger Richman Agency Inc. is very particular about the brand. “When written in copy on all materials, the name ‘Albert Einstein™’ must always bear a ™ symbol,” it insists.
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