How do I get traffic to my Web site?

The key idea behind all traffic generation is that content begets traffic. Whether you're talking about search engines or the people that are looking for information, it stands to reason that the more "stuff" you have on your site, the more likely people are to find it and explore.
To produce content, think about what kind of short articles you could write and post. One way to codify this is through a weblog, of course, but even with just basic HTML you can build a library of useful pages. Intimidated about producing content? Keep an eye on your email: I find that sometimes I send 5-10 paragraph email messages to some lists that turn out to be very nice little articles unto themselves with just the tiniest tweaks.